EL PRIMER BESO


Amor Amor by Cacharel’s mission for 2016 was to become the number one fragrance tied to Saint Valentine’s Day, and to do this they wanted us to produce a digital action.

elprimerbeso.com: A map of the first kisses of Spanish citizens.

This web enabled users to geolocate the place where they had their first kiss with their significant other, after which they had the opportunity of giving them a Saint Valentine’s gift.

The gift itself was an experience, as in order to open it, on Saint Valentine’s Day the couple would have to go where they’d had their first kiss.

Once they arrived to the right place, the web would identify the location and the gift would automatically download to their phone. Gifts ranged from declarations of love and photos to videos or songs.

+15.000

Users who geolocated their first kiss