telefonica innovation space


Telefonica asked us to show the inner workings of elBulli restaurant in an educational manner suitable for any type of audience.

We came up with a traveling Interpretation Center where the creative processes of the restaurant were exhibited in an interactive fashion.

The Innovation Space was made up of five parts that formed an itinerary under the same unifying thread and in which visitors interacted and played around as they discovered the secrets of the famous restaurant.

Some of the elements employed to build this space were mapping, object recognition, NFC or touch interface, among others.

+50.000

People enjoyed live the Innovation Space


10

Cities were chosen to host the Innovation Space in countries such as Spain, Guatemala, Panama and Costa Rica