STAR WARS: THE LAST JEDI
Disney was presenting it’s official merchandising for the new Star Wars movie: “The Last Jedi” and they asked us to create an attention-seeking action for window shops that would become notorious.
We set up an interactive window display at Plaza de Callao -the square in Spain with most human traffic flow- where we paid homage to the helmets of the whole saga.
The window display had two sections: on the left we installed a Kinect to detect everyone that walked past and who we’d randomly place a helmet on.
On the left side, by raising their hand, users could select which helmet they wanted to wear.