STAR WARS: THE LAST JEDI


Disney was presenting it’s official merchandising for the new Star Wars movie: “The Last Jedi” and they asked us to create an attention-seeking action for window shops that would become notorious.

We set up an interactive window display at Plaza de Callao -the square in Spain with most human traffic flow- where we paid homage to the helmets of the whole saga.

The window display had two sections: on the left we installed a Kinect to detect everyone that walked past and who we’d randomly place a helmet on.

On the left side, by raising their hand, users could select which helmet they wanted to wear.

22

Days the installation was up


502.260

Helmets placed on users


61.476.624

Online impacts