MERCEDES BENZ CAR DEALERSHIP
The way we used to buy cars has changed, buyers have gone from getting information from a showroom salesman to doing it by themselves from the sofa. Mercedes Benz has understood this change in business model and instead of waiting for the customers to come to them, they decided to go where their future buyers are.
We were in charged of designing and building the first zero vehicle Mercedes Benz showroom located in a shopping center.
We designed an open freely accesible space with different levels of interactivity, where the customer will find models and car features from an immersive perspective.
With a stylish and luxurious design that combines technology and natural elements, this experience is divided in 5 areas with different communication needs: Attract the customers attention, offer a playful experience, show brand new models and its features and create leads for the brand to boost commercial efforts.