House Of Cards


When Sony Pictures Home Entertainment launched the fourth season of House of Cards on DVD and Blu-Ray, we had to come up with an action that would have a large repercussion online on a low budget.

We took advantage of the political situation in Spain, when the General Elections had to be repeated.

Spanish society was frustrated due to having to go vote again, which was the perfect scenario for a Frank Underwood ‘moment’.

We picked campaign posters from the four main political parties and changed their candidates for ours, adding the slogan: “Your vote doesn’t decide anything. Whatever happens, he will be your President”.

The campaign posters were spread all over Madrid’s center, and the action was featured in main media outlets.

#UnderwoodPresidente

It became Trending Topic for several hours, with 4.4M impression


+1.1

Media value


+35.000

Fans on Facebook on launch day