BAD BOY CAROLINA HERRERA – CALLAO BLACKOUT
For the launching of Carolina Herrera’s new masculine fragrance, we decided to trigger a complete blackout in the street in Madrid, followed by an amazing electric storm with digital lightnings and thunders.
Inspired by the lightning-bolt flacon, during a while, every single streetlight, window display and digital screen on the streets went off to end up with an amazing thunderstorm with lightnings striking all along the square.
Also, that weekend we set up an immersive installation where people could see, hear and even smell thunderstorms from all over the globe.
This action went immediately viral in press and media.